If I had to pick the hottest place in Jeju these days, wouldn’t it be here?

To be honest, I’m not particularly trend-sensitive. I’m not the type to go hunting for famous restaurants, and I’m not the type to chase hot spots either. Honestly, for places that are “hot” and “famous,” there’s usually not much to eat anyway. What’s truly precious is always right next to you.

Then one day, it suddenly flooded my Instagram feed—people saying this newly soft-opened hot place was a must. Until then, I didn’t even know what it was. I mean, it’s called a “museum,” so I thought it was an actual museum;;

Anyway, I happened to be passing through Jocheon today and thought, why not stop by. I’d heard the line was insanely long every time, so I figured I’d just come to watch the crowd—but what do you know, there was no line.
It felt totally different from what I’d seen on social media, so I stepped inside.

There was a line indoors. Still, it wasn’t so long that you couldn’t wait. I wondered if everything was sold out, so I looked around the shelves, but there were plenty of bagels left. I ended up leaving anyway because I hate lining up, but it doesn’t seem as intense as the rumors make it out to be. One day, when I can eat without queuing, I’ll give it a try.
As a Jeju local, adding a bit more “word on the street”: If you go on the weekend, the line is long like you see on SNS. Even if it’s not the weekend, if you do an open-run (early morning), you’ll still have to line up. They say if you just go leisurely in the afternoon after the open-run rush is over, you can buy without waiting.

This is the Jeju branch of London Bagel Museum, which gained huge popularity in Seoul. Its stylish interior reminiscent of a London bakery blends with an open space embracing views of the Jeju sea, drawing a steady stream of visitors. Enjoy a wide selection of freshly baked bagels along with sandwiches, soup, and coffee. Signature items such as the Brick Lane Sandwich and the Potato Cheese Bagel are especially well known. With its spacious seating and ocean views, it’s considered a great place for breakfast or brunch while traveling in eastern Jeju. Business hours are daily from 8:00 AM to 6:00 PM.
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